{"id":3608,"date":"2024-04-29T05:38:58","date_gmt":"2024-04-29T05:38:58","guid":{"rendered":"https:\/\/www.supplyia.com\/?p=3608"},"modified":"2024-05-24T02:16:16","modified_gmt":"2024-05-24T02:16:16","slug":"branded-dropshipping","status":"publish","type":"post","link":"https:\/\/www.supplyia.com\/branded-dropshipping\/","title":{"rendered":"How to do branded dropshipping: The Ultimate FAQ Guide"},"content":{"rendered":"<p><span style=\"font-family: helvetica; font-size: 14pt;\" data-preserver-spaces=\"true\">Today, more and more online stores have decided to do branded dropshipping instead of selling generic products. Brand promotion is one of the best ways to stand out from competitors and gain customers&#8217; attention!<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><strong><span style=\"font-family: helvetica; font-size: 24pt;\" data-preserver-spaces=\"true\">What is Branded Dropshipping?<\/span><\/strong><\/h2>\n<p><span style=\"font-family: helvetica; font-size: 14pt;\" data-preserver-spaces=\"true\">branded dropshipping marketing refers to the process of creating a brand from your online store and selling products with your brand. Usually, you have to find a supplier that sells general products, ask them to add your brand to it, and sell it as your brand. When a branded dropshipping focuses on a niche market, it usually works better, rather than offering many inappropriate products.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><iframe src=\"\/\/www.youtube.com\/embed\/ydBdicWe_8g?t=81s\" width=\"520\" height=\"292\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3><strong><span style=\"font-family: helvetica; font-size: 14pt;\" data-preserver-spaces=\"true\">How Does Branded Dropshipping work?<\/span><\/strong><\/h3>\n<p><span style=\"font-family: helvetica; font-size: 14pt;\" data-preserver-spaces=\"true\">With regular dropshipping, you usually set up a Shopify store and start testing different general products to see which one works best.\u00a0<\/span><\/p>\n<p><span style=\"font-family: helvetica; font-size: 14pt;\" data-preserver-spaces=\"true\">Branded dropshipping is very similar to your regular dropshipping model. In a sense, you usually don&#8217;t have any upfront costs, warehousing, risks, etc.<\/span><\/p>\n<p><span style=\"font-family: helvetica; font-size: 14pt;\" data-preserver-spaces=\"true\">The only difference is that you must choose a niche market and start selling products with your logo in that niche market. For example, branded online stores will not sell cups, soaps, and T-shirts without labels in one store. Instead, branded stores in the culinary niche will sell cooking gloves, aprons, and kitchen towels with their interesting branding and packaging.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-family: helvetica; font-size: 14pt;\"><strong>Is branded dropshipping better than standard dropshipping?<\/strong><\/span><\/h3>\n<p><span style=\"font-family: helvetica; font-size: 14pt;\" data-preserver-spaces=\"true\">Nowadays, with so many dropship stores selling the same types of products and using the same suppliers, it is important to have a brand identity.<\/span><\/p>\n<p><span style=\"font-family: helvetica; font-size: 14pt;\" data-preserver-spaces=\"true\">Owning a mature brand can cultivate customer loyalty, trust, and a sense of belonging. Therefore, if we are talking about expanding the business scale in the long run, then branded drop shipping is the way to go!<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-family: helvetica; font-size: 14pt;\"><strong>Who is the best branded dropshipping supplier?<\/strong><\/span><\/h3>\n<p><span style=\"font-family: helvetica; font-size: 14pt;\" data-preserver-spaces=\"true\">You can get in touch with two types of dropshipping suppliers: private label suppliers and white label suppliers.<\/span><\/p>\n<p><span style=\"font-family: helvetica; font-size: 14pt;\" data-preserver-spaces=\"true\">Private label dropshipping can bring you a better profit margin, but it also brings some investment. This is because every manufacturer who agrees to produce goods specifically for you will set a minimum order quantity (MOQ). Therefore, you do not have to ship the goods directly from the supplier to each customer but are obliged to make bulk orders.<\/span><\/p>\n<p><span style=\"font-family: helvetica; font-size: 14pt;\" data-preserver-spaces=\"true\">On the other hand, white-label manufacturers produce the same products for every buyer. However, they will agree to use your labels and packaging to mark their products and ship them to your customers at a certain price. There are many ways to find suppliers of white label and branded products, from a simple Google search to websites such as Alibaba, 1688.com, and Taobao.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-family: helvetica; font-size: 14pt;\"><strong>What are the advantages and disadvantages of branded dropshipping?<\/strong><\/span><\/h3>\n<p><span style=\"font-family: helvetica; font-size: 14pt;\" data-preserver-spaces=\"true\">Although branded dropshipping may be more profitable if done well, it does have its advantages and disadvantages:<\/span><\/p>\n<p><span style=\"font-family: helvetica; font-size: 14pt;\" data-preserver-spaces=\"true\">Advantages of branded dropshipping<\/span><\/p>\n<p><span style=\"font-family: helvetica; font-size: 14pt;\" data-preserver-spaces=\"true\">\u2022 In the long run, building a brand is better;<\/span><\/p>\n<p><span style=\"font-family: helvetica; font-size: 14pt;\" data-preserver-spaces=\"true\">\u2022 The brand enjoys more trust and loyalty;<\/span><\/p>\n<p><span style=\"font-family: helvetica; font-size: 14pt;\" data-preserver-spaces=\"true\">\u2022 When it is a brand, you can better expand your business;<\/span><\/p>\n<p><span style=\"font-family: helvetica; font-size: 14pt;\" data-preserver-spaces=\"true\">\u2022 Increase the profit margin of your products;<\/span><\/p>\n<p><span style=\"font-family: helvetica; font-size: 14pt;\" data-preserver-spaces=\"true\">\u2022 More suitable for experienced shippers who are interested in faster growth;<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-family: helvetica; font-size: 14pt;\" data-preserver-spaces=\"true\">Disadvantages of brand direct sales<\/span><\/p>\n<p><span style=\"font-family: helvetica; font-size: 14pt;\" data-preserver-spaces=\"true\">\u2022 A higher MOQ is set in order place;<\/span><\/p>\n<p><span style=\"font-family: helvetica; font-size: 14pt;\" data-preserver-spaces=\"true\">\u2022 May require some upfront investment;<\/span><\/p>\n<p><span style=\"font-family: helvetica; font-size: 14pt;\" data-preserver-spaces=\"true\">\u2022 There are fewer opportunities to switch between products and test different products;<\/span><\/p>\n<p><span style=\"font-family: helvetica; font-size: 14pt;\" data-preserver-spaces=\"true\">\u2022 More work to build the brand;<\/span><\/p>\n<p><span style=\"font-family: helvetica; font-size: 14pt;\" data-preserver-spaces=\"true\">\u2022 Need for daily content\/marketing work;<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-family: helvetica; font-size: 14pt;\"><strong>What is the best niche\/product for branded dropshipping?<\/strong><\/span><\/h3>\n<p><span style=\"font-family: helvetica; font-size: 14pt;\" data-preserver-spaces=\"true\">The <a href=\"https:\/\/www.supplyia.com\/find-china-dropshippers\/\">success of the product in the niche market you choose<\/a> depends on price profit margin, packaging difficulty, size, demand, competition, brand, etc.<\/span><\/p>\n<p><span style=\"font-family: helvetica; font-size: 14pt;\" data-preserver-spaces=\"true\">Taking all these factors into consideration, some of the best niche markets for branded direct selling products are as follows:<\/span><\/p>\n<p><span style=\"font-family: helvetica; font-size: 14pt;\" data-preserver-spaces=\"true\">\u2022 Health and Beauty<\/span><\/p>\n<p><span style=\"font-family: helvetica; font-size: 14pt;\" data-preserver-spaces=\"true\">\u2022 Jewelry<\/span><\/p>\n<p><span style=\"font-family: helvetica; font-size: 14pt;\" data-preserver-spaces=\"true\">\u2022 Mobile phone accessories<\/span><\/p>\n<p><span style=\"font-family: helvetica; font-size: 14pt;\" data-preserver-spaces=\"true\">\u2022clothing<\/span><\/p>\n<p><span style=\"font-family: helvetica; font-size: 14pt;\" data-preserver-spaces=\"true\">\u2022shoe<\/span><\/p>\n<p><span style=\"font-family: helvetica; font-size: 14pt;\" data-preserver-spaces=\"true\">\u2022 Pet care<\/span><\/p>\n<p><span style=\"font-family: helvetica; font-size: 14pt;\" data-preserver-spaces=\"true\">\u2022 Gym and exercise<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-family: helvetica; font-size: 18pt;\"><strong>How to purchase branded dropshipping products?<\/strong><\/span><\/h2>\n<p><span style=\"font-family: helvetica; font-size: 14pt;\" data-preserver-spaces=\"true\">You can purchase branded dropshipping products in several different ways:<\/span><\/p>\n<p><span style=\"font-family: helvetica; font-size: 14pt;\" data-preserver-spaces=\"true\">\u2022 Make your DIY products and add your brand<\/span><\/p>\n<p><span style=\"font-family: helvetica; font-size: 14pt;\" data-preserver-spaces=\"true\">To produce products on your own, you need to consider many factors, such as production time, location, cost, MOQ, etc.<\/span><\/p>\n<h3><strong><span style=\"font-family: helvetica; font-size: 14pt;\" data-preserver-spaces=\"true\">\u2022 Buy general products and build your brand<\/span><\/strong><\/h3>\n<p><span style=\"font-family: helvetica; font-size: 14pt;\" data-preserver-spaces=\"true\">Another option is to buy the general products(usually in bulk) from suppliers, add your brand to them, and then resell them as branded products. This is only possible if you are in the same country as the supplier. Otherwise, it will be huge trouble.<\/span><\/p>\n<h3><strong><span style=\"font-family: helvetica; font-size: 14pt;\" data-preserver-spaces=\"true\">\u2022 Use private label suppliers<\/span><\/strong><\/h3>\n<p><span style=\"font-family: helvetica; font-size: 14pt;\"><a class=\"editor-rtfLink\" href=\"https:\/\/www.supplyia.com\/private-label-drop-ship\/\" target=\"_blank\" rel=\"noopener\">Private labeling<\/a>\u00a0is a process in which you, as the shipper, sign an exclusive contract with a manufacturer that produces private label products for you. However, please expect that the private label supplier has set a minimum order quantity.<\/span><\/p>\n<h3><strong><span style=\"font-family: helvetica; font-size: 14pt;\" data-preserver-spaces=\"true\">\u2022 Use a full-service dropshipping agent to carry out branding and packaging for you<\/span><\/strong><\/h3>\n<p><span style=\"font-family: helvetica; font-size: 14pt;\" data-preserver-spaces=\"true\">Many <a href=\"https:\/\/www.supplyia.com\/private-label-dropshipping-in-china\/\">dropshipping services<\/a>, such as SupplyiaDropshipping, will provide free dropshipping <a href=\"https:\/\/www.supplyia.com\/what-is-a-sourcing-agency\/\">product sourcing services<\/a>. This is essentially buying someone else\u2019s product and putting your brand on it. This means that they will not only purchase, but also mark the products you sell with your logo, brand, and packaging. Then, they will ship your branded products to each customer separately.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-family: helvetica; font-size: 18pt;\"><strong>How to build a branded dropshipping?<\/strong><\/span><\/h2>\n<p><span style=\"font-family: helvetica; font-size: 12pt;\" data-preserver-spaces=\"true\">Establishing a <a href=\"https:\/\/www.channelwill.com\/best-shopify-apps\/best-shopify-dropshipping-apps\/\" rel=\"dofollow noopener\" target=\"_blank\">branded dropshipping on Shopify<\/a> will require you to perform the following steps:<\/span><\/p>\n<h3><span style=\"font-family: helvetica; font-size: 12pt;\"><strong>Decide which niche\/product to sell<\/strong><\/span><\/h3>\n<p><span style=\"font-family: helvetica; font-size: 12pt;\" data-preserver-spaces=\"true\">When branding your Shopify store, the first thing you need to do is choose the right and profitable niche market. Countless general Shopify stores sell some products, so you need to choose a specific niche.<\/span><\/p>\n<p><span style=\"font-family: helvetica; font-size: 12pt;\" data-preserver-spaces=\"true\">You must check the competition in your niche market, market demand, price profit margins, and product availability and suppliers.<\/span><\/p>\n<h3><span style=\"font-family: helvetica; font-size: 12pt;\"><strong>Think of a suitable brand name<\/strong><\/span><\/h3>\n<p><span style=\"font-family: helvetica; font-size: 12pt;\" data-preserver-spaces=\"true\">Therefore, now that you have chosen the niche market or the type of product you want to sell, it is time to consider a brand name that suits your business.<\/span><\/p>\n<p><span style=\"font-family: helvetica; font-size: 12pt;\" data-preserver-spaces=\"true\">For example, if you are selling girly cosmetics, beauty, and cosmetics, your brand name should appeal to your audience. For example, having a brand name like &#8220;Lux Cosmetics&#8221; would be more appropriate than &#8220;Mark&#8217;s Creams&#8221;.<\/span><\/p>\n<h3><span style=\"font-family: helvetica; font-size: 12pt;\"><strong>Design logo<\/strong><\/span><\/h3>\n<p><span style=\"font-family: helvetica; font-size: 12pt;\" data-preserver-spaces=\"true\">Now that you have a brand name, it is time to consider a suitable logo. When people find your business, your logo will be the first thing they see, so make sure it is meaningful and memorable.<\/span><\/p>\n<p><span style=\"font-family: helvetica; font-size: 12pt;\" data-preserver-spaces=\"true\">If you can create your logo, it will be perfect! If not, many freelance designers on Upwork or Fiverr can do this for you at a fair and affordable price.<\/span><\/p>\n<h3><span style=\"font-family: helvetica; font-size: 12pt;\"><strong>Make sure your brand identity is clear<\/strong><\/span><\/h3>\n<p><span style=\"font-family: helvetica; font-size: 12pt;\" data-preserver-spaces=\"true\">After deciding on the niche market, brand name, and logo, it&#8217;s time to put the entire brand identity together. The brand identity is the entire emotional response of potential customers, the entire customer experience. What does your business represent? Think in this direction.<\/span><\/p>\n<p><span style=\"font-family: helvetica; font-size: 12pt;\" data-preserver-spaces=\"true\">No matter which social media channel or platform you use to promote your online store, your brand identity should be clear and unified across all channels.<\/span><\/p>\n<h3><span style=\"font-family: helvetica; font-size: 12pt;\"><strong>Choose your typography and colors<\/strong><\/span><\/h3>\n<p><span style=\"font-family: helvetica; font-size: 12pt;\" data-preserver-spaces=\"true\">The fonts and colors you use on the online store and all other social accounts should also be preset and consistent.<\/span><\/p>\n<p><span style=\"font-family: helvetica; font-size: 12pt;\" data-preserver-spaces=\"true\">It is best to choose one or two fonts that can portray your brand and stick to it. Also, don&#8217;t just guess the colors you like. Instead, write down the exact code of the primary color and any supported colors. This will allow you to use the same colors in all designs or social media visuals in the future.<\/span><\/p>\n<h3><span style=\"font-family: helvetica; font-size: 12pt;\"><strong>Sign up for a Shopify account<\/strong><\/span><\/h3>\n<p><span style=\"font-family: helvetica; font-size: 12pt;\" data-preserver-spaces=\"true\">Finally, when you have to sign up for Shopify and open your store, we have come to this point. Here, please make sure you are using your brand name, logo, and keep the same brand identity as all other channels.<\/span><\/p>\n<p><span style=\"font-family: helvetica; font-size: 12pt;\" data-preserver-spaces=\"true\">Although selling on Shopify is the best option for most shippers, you can also test other e-commerce solutions, such as Amazon FBA or WooCommerce.<\/span><\/p>\n<h3><span style=\"font-family: helvetica; font-size: 12pt;\"><strong>Decide how to purchase products<\/strong><\/span><\/h3>\n<p><span style=\"font-family: helvetica; font-size: 12pt;\">When it comes to branded dropshipping, you need to find a way to source your products and packaging. You can do this by manufacturing your products, finding suppliers (manufacturers or wholesalers) who agree to produce general products and labeling them with your name, or by using a <a class=\"editor-rtfLink\" href=\"https:\/\/www.supplyia.com\/private-label-dropshipping-in-china\/\" target=\"_blank\" rel=\"noopener\">dropshipping agent<\/a>\u00a0who will do this for you.<\/span><\/p>\n<h3><span style=\"font-family: helvetica; font-size: 12pt;\"><strong>Start marketing and promotion<\/strong><\/span><\/h3>\n<p><span style=\"font-family: helvetica; font-size: 12pt;\" data-preserver-spaces=\"true\">Finally, the last but most important step is marketing. At this point, you will begin to realize why having an established brand voice is so important. Social media marketing (organic and paid), influencer outreach, content marketing, etc. are all good ways to start promoting.<\/span><\/p>\n<h4 style=\"padding-left: 40px;\"><span style=\"font-family: helvetica; font-size: 12pt;\"><strong>Paid marketing<\/strong><\/span><\/h4>\n<p style=\"padding-left: 40px;\"><span style=\"font-family: helvetica; font-size: 12pt;\" data-preserver-spaces=\"true\">If you have some extra budget, paid marketing is one of the fastest ways to reach target customers and start selling.<\/span><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-family: helvetica; font-size: 12pt;\" data-preserver-spaces=\"true\">For example, if you have a Facebook or Instagram page, you can target audiences that you think are most interested in your product.<\/span><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-family: helvetica; font-size: 12pt;\" data-preserver-spaces=\"true\">You can select all content, age, gender, interests, geographic location, etc.<\/span><\/p>\n<h4 style=\"padding-left: 40px;\"><span style=\"font-family: helvetica; font-size: 12pt;\"><strong>Organic marketing<\/strong><\/span><\/h4>\n<p style=\"padding-left: 40px;\"><span style=\"font-family: helvetica; font-size: 12pt;\" data-preserver-spaces=\"true\">Although it takes longer, organic promotion usually creates more loyalty and trust in the brand. You can do this on all social media platforms by regularly posting content that your audience likes.<\/span><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-family: helvetica; font-size: 12pt;\" data-preserver-spaces=\"true\">To attract users naturally, you can try to use hashtags, invite your friends to like your page\/store, ask people to share your posts, comment on forums and different websites as visitors, create Facebook groups, etc.<\/span><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-family: helvetica; font-size: 12pt;\" data-preserver-spaces=\"true\">Having a well-designed SEO product description can also organically bring a lot of traffic to your store. If your storefront and product description follow useful SEO guidelines, you can rank higher on search engines such as Google and enjoy free traffic!<\/span><\/p>\n<h4 style=\"padding-left: 40px;\"><span style=\"font-family: helvetica; font-size: 12pt;\"><strong>Influencer outreach<\/strong><\/span><\/h4>\n<p style=\"padding-left: 40px;\"><span style=\"font-family: helvetica; font-size: 12pt;\" data-preserver-spaces=\"true\">Another very successful way to reach your target audience is to conduct an Instagram search and list all the influencers that might be suitable for your product. Then, contact these influential people and politely ask them to cooperate. Of course, this means you have to give something back (usually money or provide them with free product samples).<\/span><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-family: helvetica; font-size: 12pt;\" data-preserver-spaces=\"true\">In return, they will use your product to post visual effects (photos or videos) to gain trust, exposure, and followers.<\/span><\/p>\n<h4 style=\"padding-left: 40px;\"><span style=\"font-family: helvetica; font-size: 12pt;\"><strong>Email marketing<\/strong><\/span><\/h4>\n<p style=\"padding-left: 40px;\"><span style=\"font-family: helvetica; font-size: 12pt;\" data-preserver-spaces=\"true\">Email marketing is not dead! Especially once you have an email list of existing customers and even website visitors.<\/span><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-family: helvetica; font-size: 12pt;\" data-preserver-spaces=\"true\">You have attracted the attention of these people once, so they are more likely to open your email to see what else you offer.<\/span><\/p>\n<h4 style=\"padding-left: 40px;\"><span style=\"font-family: helvetica; font-size: 12pt;\"><strong>Up-selling and cross-selling<\/strong><\/span><\/h4>\n<p style=\"padding-left: 40px;\"><span style=\"font-family: helvetica; font-size: 12pt;\" data-preserver-spaces=\"true\">Remember the customer email list we talked about? Well, the perfect way to use it is to provide your existing customers with upgraded versions of the products they purchased, or surprisingly supplement the items they originally purchased!<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-family: helvetica; font-size: 14pt;\">Now it\u2019s feedback time! What do you think of branded dropshipping? What would you change? Let me know in the comments below.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today, more and more online stores have decided to do branded dropshipping instead of selling generic products. Brand promotion is one of the best ways to stand out from competitors and gain customers&#8217; attention! &nbsp; What is Branded Dropshipping? branded dropshipping marketing refers to the process of creating a brand from your online store and &hellip; <a href=\"https:\/\/www.supplyia.com\/branded-dropshipping\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">How to do branded dropshipping: The Ultimate FAQ Guide<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":3612,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1],"tags":[114],"class_list":["post-3608","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to-source-from-china","tag-branded-dropshipping"],"_links":{"self":[{"href":"https:\/\/www.supplyia.com\/wp-json\/wp\/v2\/posts\/3608","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.supplyia.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.supplyia.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.supplyia.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.supplyia.com\/wp-json\/wp\/v2\/comments?post=3608"}],"version-history":[{"count":3,"href":"https:\/\/www.supplyia.com\/wp-json\/wp\/v2\/posts\/3608\/revisions"}],"predecessor-version":[{"id":9794,"href":"https:\/\/www.supplyia.com\/wp-json\/wp\/v2\/posts\/3608\/revisions\/9794"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.supplyia.com\/wp-json\/wp\/v2\/media\/3612"}],"wp:attachment":[{"href":"https:\/\/www.supplyia.com\/wp-json\/wp\/v2\/media?parent=3608"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.supplyia.com\/wp-json\/wp\/v2\/categories?post=3608"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.supplyia.com\/wp-json\/wp\/v2\/tags?post=3608"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}